guatemala
TALLERES de formación
En los Talleres de formación, es donde se avanza o se redefine la idea y las necesidades específicas de cada negocio. Con las herramientas brindadas, cada una de las participantes construye su plan de vida, fortaleciendo su personalidad. En los talleres las jóvenes emprendedoras también desarrollan su plan de idea de negocio que les permite fortalecer esa idea y comenzar a materializarla.
En 2019 se benefició a 102 jóvenes mujeres emprendedoras en Guatemala
The training Workshops is where the business idea and the specific needs of each business are developed or redefined.
With the tools provided, each of the participants builds her life plan, strengthening her personality.
In the workshops, young entrepreneurs also develop their business idea plan allowing them to visualize their idea and begin to materialize it.
In 2019, 102 young women entrepreneur in Guatemala participated in the workshops.
TALLER DE sEGUIMIENTO
En este Taller de Seguimiento participaron las jóvenes más destacas en los talleres de convocatoria, quienes apoyadas por voluntarias CITI revisaron los avances hechos en su plan de idea de negocios y recibieron asesoría en mercadeo, servicio al cliente y finanzas. En adición, durante este taller se abordó el tema relacionado con las maneras de proteger la marca legalmente y con la construcción de un discurso de ascensor (elevator pitch), siendo este último esencial para su participación en la Feria de Logros.
25 emprendedoras guatemaltecas participaron en esta actividad en 2019.
The most outstanding participants are invited to attend this follow up workshop. Citi volunteers reviewed the progress in their business idea plan and received advise on marketing, customer service and finance.
Additionally, in this workshop, participants learned about intellectual property protection and the construction of an elevator pitch (essential for their participation in the achievements fair).
25 young entrepreneurs participated in this activity in Guatemala in 2019.
FERIA DE LOGROS
El Programa finaliza con una actividad de clausura y una feria de logros en la que las emprendedoras tiene la oportunidad de exponer sus productos y servicios a los invitados.
Un total de 12 guatemaltecas dieron a conocer su producto o servicio en este evento en el 2019.
The program concludes with a closing ceremony and an achievements fair where participants showcase their products/services.
12 Guatemalan entrepreneurs exposed their products/services in this event in 2019.
IMAGEN CORPORATIVA
Con una mentoría adicional en Imagen corporativa, se reconoce a las jóvenes sobresalientes durante todo el Programa, con la creación o mejora de la imagen de su emprendimiento.
El objetivo es otorgar a las jóvenes los conocimientos así como materiales impresos y digitales para que impulsen su marca y sea posicionarla ante sus clientes.
11 jóvenes guatemaltecas se beneficiaron con este proceso en 2019.
An additional mentoring in branding is offered to the most outstanding participants from the mentoring club phase to create of improve their business image.
The goal is to provide knowledge about digital and print promotional material to publicize their brand before their customers.
11 Guatemalan young women were benefited with this branding process in 2019.
Testimoniales Guatemala
Thanks to Vital Voices for the support given to my business. I fount the workshops and the material provided to be very useful for our growth. I am happy that organizations like this can help us with our business. Productos de Belleza M&O: make up and beauty supplies
My experience attending the workshops was super positive. There are many aspects to consider when starting a business and thanks to the workshops we have a clear and more defined guide to where we want to lead our projects in order to be successful and reduce mistakes along the road. Your support through the branding for our business is a great help that makes us more confident when promoting our business. I thank the company and team that gave us such valuable support to our business. Artesana: artisan handcrafts, sculptures
We want to thank the Vital Voices team for walking with us in our entrepreneurial process and the advice in administrative, legal and marketing aspects. They are very useful to keep advancing our business. Also, thank you for the branding sessions that help us renew our business corporate image. Ecoplato: distribution and sales of disposable plates made of tamale leaf.